YVILDE COURTIN
Phone: (610) 563-9048
mailto:YVILDECOURTIN@msn.COM
SUMMARY OF EXPERIENCE
Highly motivated and results-oriented professional with experience in sales, marketing, program and product management. Excellent communication, customer service, presentation, relationship-building, and negotiation skills. A keen understanding of consultative solution sales. Ten years of experience in marketing and program management role.
PROFESSIONAL EXPERIENCE
GSI Commerce, King of Prussia, PA
August 2005 - Present
Manager, Web Analytics
Provide marketing analysis for GSI’s top 30 business clients, including RadioShack, Timberland, iRobot, Toys”R”Us, Estee Lauder, Filson, Linens-N-Things, Sports Authority, PBS, HBO, Polo, NHL and NFL. Duties include analysis of e-commerce marketing and web site activities, assisting marketing to optimize campaign performance, supervising data collection and reporting, and developing tools and techniques for performance tracking and measurement. Also created and rolling out GSI’s business intelligence roadmap.
Train customers and GSI online business managers on the use of web analytics tools, and on how to create/monitor Key Performance Indicators on new online functionalities
Identify partnership and vendor opportunities, and managed the RFP process in coordination with the Technology team.
Publish white papers
Direct web developers in the development and prototyping of new functionalities to assure rapid delivery of E-commerce activity
Analyze site activity data to answer business critical questions regarding user acquisition and retention, market penetration and more.
Direct the reporting of performance measures of new online features such as on-site search, third-party content and more.
Update quarterly customers on new released roadmap features
Padcom, Bethlehem, PA
March 2004 – July 2005
Manager, Product Management
Responsible for program management of OEM relationship, product planning, product launch and product marketing for seamless roaming wireless products. Successfully developed and launched TotalRoam software, Remote Access Router 8100 and Padcom University.
· Conducted extensive competitive analysis on new and existing product categories that lead to $3.5 millions dollars in revenue and generated Padcom 2-year roadmap.
· Developed pricing structures for OEM's, distributors, and value-added resellers.
· Worked with Sales and Business Development to develop trusted partnerships with OEM Vendor, US mobile wireless carriers and public safety customers.
Worked with resellers, national accounts, end-users and inside sales force to define new product requirements and turned them into product specifications.
Launched Padcom Certified Professional Program: Padcom University.
Dell Computer Corporation, Round Rock, TX
September 2000 - April 2003
Marketing Consultant (Product Manager)
Responsible for strategic planning, product planning, and product launch / marketing of Dell systems management “OpenManage” software.
Contributed to closing $15M in sales in Dell servers in 2002 by “hand-holding” key Dell customers.
· Directly involved in make / buy decisions on assigned products.
· Directed successful new product launches and schedules.
· Conducted extensive market and customer research to support product definition.
· Developed source material used for new product announcements, promotions, positioning, training, and customer presentations
· Worked with 3rd party vendors to bundle Dell products with partner solutions.
· Trained worldwide Dell sales force and technical support on new products and/or technology. Training formats were: conference calls, on-site presentation, and virtual conference meetings.
· Responsible for Pro-forma P&L with NPV, ROI, and IRR analysis on assigned products
Lucent Technologies, Inc., Milpitas, CA
August 1998 – September 2000
Marketing Manager, Octel Messaging Division
Responsible for establishing a global marketing strategy for wireline and wireless telecommunications product lines targeted to the voice mail, unified messaging, and paging market.
· Identified, evaluated, recommended, and drove marketing positioning and product features to successfully meet objectives.
· Interfaced extensively with marketing, management, engineering, and finance professionals.
· Communicated Lucent’s vision and product strategies to regional sales staff, regional and global partners, and customers.
· Implemented product launch strategies for outbound market messages, sales tools, and field marketing programs.
· Traveled worldwide to customer sites and delivered presentations and training to support sales activities.
· Developed trade shows themes and conducted product demonstrations.
Percon, Inc., Eugene, Oregon
June 1996 – August 1998
Program Manager
Drove the technical vision, design and implementation of next-generation POS barcode reader solutions. Translated product vision into products.
· Managed feature sets throughout the product lifecycle
· Responsible for strategic planning, product planning, and product launch/ marketing for barcode reader terminals and inventory software products for Percon’s hand-held computer lines.
· Conducted research in a competitive environment through communications with key customers and OEM partners.
· Developed pricing structures for OEM's, distributors, value-added resellers, and system integrators.
· Established OEM relationships with major wireless LAN manufacturers.
· Acted as primary point of contact for assigned OEM customer accounts.
· Developed and delivered informative sales presentations based on customer needs in Healthcare industry.
· Responsible for Pro-forma P&L with NPV, ROI, and IRR analysis on assigned products
· Interfaced extensively with marketing, management, engineering, and finance professionals.
TECHNOLOGY EXPERTISE
GSI: Web Analytics, Business Intelligence
Padcom/Lucent Technology: TCP/IP, Mobile IP, Wireless VPN and roaming capabilities (RD-LAP, 1xRTT, GSM, CDMA, CDPD, VPIM, 802.11x, M/A-Com EDACS, Ethernet, M/A-Com Opensky, Edge, EVDO, GPRS, iDEN), Mobile IP, Mobile VPN, Load balancing, failover, Mobile Firewall
Dell: Systems Management expertise
Percon: Bar code technology, handheld devices and wireless LAN expertise
EDUCATION
· Master of Business Administration in Finance, University of Oregon, 1996
· Bachelor of Science in Marketing, University of Oregon, 1994
· Product Management certification from Zigzag Marketing, 2005
LANGUAGES
French and Spanish
